About Us

Our Story

As with anything born out of good intention, we too began with a dream to create something worthwhile…

Since 2012, we were keenly in pursuit of creating a halal brand that stood out for something highly valuable to its audience. And for 3 years we had our massive share of aches amidst a tiny few aha moments.

With a heavy heart, as we were brooding & brainstorming in our bedroom one day, an idea crossed our minds – why not curate fine halal products. That’s all the spark we needed. And it wasn’t too long before coining “Halal Goodies” – an apt name for our ideas. Soon after, we were in touch with our go to designer, who advised us to take it one step further and make it an exclusive brand for Muslimah’s. We loved the idea & decided to pour our heart & soul into it. And in March 2016, Alhamdulillah, we opened our virtual doors.

From day 1, we were warmly received by our beloved sister’s. Though satisfied, there was always a nagging thought to make it better. Back to the drawing board, we refined our vision – to become a brand that will stand for “Helping Muslimah’s be their best”. For all those sisters who gave us all the love & affection, we felt this is a perfect gift. Insha Allah, we promise to evolve and excel. Hope you will join hands & hearts to help us do this.

We are obsessed with not settling for mediocrity. Expect to find only the very best in everything we do. That’s a promise
We love to add a dash of excitement to everything we do. Hence you will find nothing dull or boring around here.
What good is it, if what we do doesn’t make a real difference to whom we touch. So, adding massive value means the world to us
Right out of the girl book, this hardly needs an explanation. Be prepared for a generous dose of pinks & purples. Exciting!

Why we do it?

A big, bold vision…

Every Muslimah is special. But life’s pressures sometimes makes it hard for us to live to our full potential. We just wish to be a catalyst for change. A treasure house of products, services and content that will inspire Muslimah’s to make their life a masterpiece. It is a long journey but a worthwhile one. This is exactly why we do it and Insha Allah, we hope to do it well

Who’s behind it?

A simple family owned business…

Salam, I am Naziha & I welcome you to this little world of mine. Halal Goodies, is my dream project and I do it with support of my husband (Ameen) & not to forget, our little bundle of joy (Afrah). Even though, both of us are busy working professionals, this cute brand has added more meaning to our lives now. We hope we can take it to great heights. Insha Allah.

A Personal Note

” I think everything in life is art. What you do. How you dress. The way you love someone, and how you talk. Your smile and your personality. What you believe in, and all your dreams. The way you drink your tea. How you decorate your home. Or party. Your grocery list. The food you make. How your writing looks. And the way you feel. Life is art.” Helena Bonham Karter.


Born in a tiny town in India and coming from a very humble background, I always dreamt of going places. But life with all it’s twists and turns, pushed me into a life of stagnation. So as much as this is a brand that inspires my beloved sisters, it is also a pathway to make my own life a masterpiece. As the saying above goes, all the little things counts. And by mastering it, I wish to be the perfect role model for my own daughter, Insha Allah.